Daddy Yankee Music

Origin: San Juan, Puerto Rico

Decades: 1990's and 2000's

Daddy Yankee did more than anyone to establish reggaeton as a marketable music style. His success was so phenomenal in the wake of his 2004 mainstream breakthrough, Barrio Fino -- and in particular the international hit "Gasolina" -- he transcended cultural boundaries and genre trappings. He became more than just a reggaetonero; he transformed himself into an international name brand. By the time of his 2007 follow-up album, El Cartel: The Big Boss, for example, his name, image, and music were used to sell ... Read More