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Rize (stylized as RIZE) was Formed in 1997, debuting in 2000. Current members are: Jesse/V&G, Kenken/V&B,& N.K/Dr. Rize music style is a mix of alternative rock, hard rock, punk rock and even some reggae flavor, cultivated & created via their real international music DNA. Their natural, overwhelming enthusiasm to music has been inspiring lots of music fans not only Japan, but also Asia, USA, and other countries, especially their solid, driven & incredible powerful sounds performed by this 3 pieces @ live compelling "Rizer" = Rize fans calling themselves without any doubt. "ZERO" from CD album "Experience" has been featured on Coca Cola TVCM in Japan and Asian countries.


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Formation & debut

Rize formed in 1997 with members JESSE, Kaneko Nobuaki and TOKIE. They started performing live concerts in the Shimokitazawa area. In 2000 they performed at the 10th Kitazawa Music Festival and, after having been signed to Epic Records Japan, released their debut single "Kaminari". They followed up their debut in November with the hit single "Why I'm Me", with an album being released the same month. However, original member TOKIE left after the album's release, with u:zo joining as the new bassist and Nakao Yoshihiro coming in for guitar.

2001-2006: First nationwide tour and tour outside of Japan

The following year proved to be a busy one for Rize. In April, JESSE and Kaneko Nobuaki became radio personalities for the program All Night Nippon until September. They also performed again at the Kitazawa Music Festival in July, as well as the Rock in Japan Festival, Arabaki Rock Fest and Summer Sonic '01 in August. The band's collaboration with Zeebra, "I CAN'T LIVE WITHOUT MY RADIO", became the theme song for FM Festival. They followed it up with a tour in December called 4City (there were four performances).

In May 2002, Rize appeared on the stage @ MTV Japan event with Oasis, Jay-Z, etc., in September Rize participated in the South Korean field festival 2002Etpfes at the Olympic stadium. The event was the largest field festival in history, with over 30,000 people in attendance. In July 2003 they moved to Los Angeles to tour with Kottonmouth Kings and Phunk Junkeez. In 2005 JESSE formed their own label "Tensaibaka Records". And in July, Rize could successfully perform on the stage of "Live 8" as the opening act, a world-renowned event broadcasted in 7 other countries. Their powerful performance was highly praised and left a big impression with the international music community. In November, Bassist u:zo left, KenKen (brother of Kaneko Nobuaki) replacing him. KenKen was made an official member of the band in April 2006. Their first Oricon appearance happened with the release of "Pink Spider" in November 2006, debuting at #8.


On the top of the successful performance at "Live 8", in 2007 Rize was proudly invited as only representative rock band from Japan at "Live Earth" appearing on the stage with Linkin Park, etc., an acclaimed charity live founded by producer Kevin Wall, and former U.S. Vice President Al Gore, where again Rize's outstanding performance brought them international fame. In same year 2007, Rize released their fifth album Alterna and in October released their latest single, "LADY LOVE." Rize released K.O., their sixth full-length album in April 2008. The following month saw the band performing at the hide Memorial Summit, at which they performed their rendition of Pink Spider in tribute. On May 20, the band announced through their official site that Yoshihiro Nakao would be parting ways from Rize, citing creative differences as the main factor in his decision. However, the remaining members were determined to carry on activities as a trio. In June Rize went on their 2008 "T.K.O. Tour" that consisted of 29 shows and in November released a live DVD of the tour "T.K.O.".

In 2010, Jesse paved the road for Rize to release their 7th album Experience. A majority of the tracks from this album were masterminded and produced by Jesse, enabling him to get huge attentions as not only an artist and musician, as a music producer. "Zero," the iconic song of this album, was picked up by Coca-Cola and lead to the collaboration commercial with Hide Nakata / former famous soccer player and Coca-Cola Zero, which is still being aired across a large part of Asia.

In July 2011, Rize released their 10th debut anniversary, band history and live DVD titled PIECE.

Jesse's solo project

Jesse's passion, desire and multi musical "Gift" forced him to venture away from Rock and start up his Hip-Hop unit E.D.O., a diverse group of rappers and artists made up of some of Jesse's old high school buddies. E.D.O. has put out numerous singles and their first full album Revolvers was a big hit among the Japanese Hip-Hop community. In the past couple of years, members of E.D.O. have ventured off on their own to start solo projects that have brought much attention to Jesse and his Hip-Hop unit. One project in particular that has received spotlight from underground music critics is Jesse's own E.D.O solo project THE BONEZ. A mixture of Jesse's favorite music genres, rock, hip-hop, and electro, THE BONEZ has put out 6 singles, with each having a different music concept from the previous. Through E.D.O, Jesse was also able to express and expand his talents as a film director with his self-produced music video "Revolvers." His camera work, use of colors and fast-edgy scene changes receive much attention from film and video critics.

Another source of recognition that Jesse has received respect for is his role in introducing the Japanese music community to the well-acclaimed duo, Def Tech. With many major labels turning away their heads to the young and fresh pair, in 2001 Jesse decided to take Micro and Shen under his wings and mold them into the multi-platinum artists that they are today. Not only did Jesse create the road to success for Def Tech but he also played a key role as their producer for their first album and helped Def Tech write the hit song "My Way". In 2005, Jesse has launched his own label Tensaibaka Records, where Def Tech, Rize, and E.D.O. have released a majority of their work.

With much under his belt as a successful musician, artist and producer, Jesse has also become one of Japan's leading icon in fashion with his original clothing line S&Co's and clothing shop Takenaka Sound Shop located in his hometown of Togoshi. S&Co's has become a popular brand amongst celebrities, with big names such as Ichihara Hayato being one of its many loyal customers and fans. Starting in May 2010, lead by Jesse, Bring the Hope Project was established. This project is a form of Jesse's manifest to spread the message of "Hope" through music and free live performances. The first Bring the Hope Project Live took place on May 4, 2010, in which many artists and fans gathered to commend in a charity-live to raise hope and awareness for our past, present and future.

Goal / motivation

Their "natural vibe" for world music stage has surely been expanding along their music career, because Jesse & Rize has always been targeting to the glove. And finally, Jesse has just fixed his mind for fully entering into world, due that Rize made 10th anniversary in 2010, heading for next 10 years towards the globe from 2011. But on the top of it, they are highly motivated for trying to become "Interactive Hub" between east and west through "their power of music to activate & encourage Japanese people & world when they faced with Tohoku disaster, navigating Jesse to this decision naturally with his double blood & culture."

This spirit is related to Samurai fortitude, like Japanese historic hero = Ryoma Sakamoto realized opening the closed door locked by Tokugawa government for 260 years to the world in 1867. Jesse & Rize, about 150 years later from Ryoma, are honestly eager to open "another door" to world by their sharp swords, surely that is "Rize sounds" with their own style.


Jesse McFaddin - vocals & guitar,

In addition to singer/rapper, rock guitarist, he is also proven career as music producer/composer, plus as "Fashion Icon" among youngsters appeared on Sony CM + Vans sponsored their 2009 Live Tour, etc.

Kaneko Nobuaki - drums,

He is only signature drummer in Japan by Pearl. Chad Smith from R.H.C.P has been evaluating N.K drum performance.

KenKen - bass,

He is 1st ranked, recognized session bass player in various kind of collaborations with famous artists including performing @ Muzikmesse. Also known as professional level of "Gamer" appeared on PSP CM.

Rize Music DNA

Rize, all 3 members are born and raised with "real, professional" music environments on the backgrounds of all of their fathers were also forming the legendary 3 pieces band called "Pink Cloud" from 1979-1994, making huge influences in Japanese rock scenes.

The front man of Rize, Jesse McFaddin in English / Sorato Takenaka in Japanese, his father = Char is musician's musician type of genuine rock guitarist pioneer, having prominent music careers including collaborations with various type of top ranked artists, such as; Steve Lukather, Stevie Salas, Richie Kotzen, Paul Jackson, Jeff Beck, Micky Moody, Brian Setzer, Jeff Porcaro, David Paich, etc.

Rize rhythm section, N.K on Dr. and Kenken on Bass who are brothers having legendary female rock vocalist, Mari Kaneko = famously known as "Japanese Janis Joplin" as mother + established rock drummer, Johnny as father, so Rize have been cultivating their own unique "Alternative" rock sounds & presence distinctively different from other rock bands in Japanese rock scene from their start.

Former members

Tokie - bass (1997-2001),

U:zo - bass (2001-2005),

Nakao Yoshihiro - guitar (2001-2008)