Three 6 Mafia are an Academy-award winning, American rap group originating from Memphis, Tennessee. Formed in 1993 as Triple Six Mafia by brothers DJ Paul & Lord Infamous. The group at its most featured six members including; Crunchy Black, Gangsta Boo and Koopsta Knicca (who were all added shortly before the release of their debut album Mystic Stylez). The group has also collaborated with many rappers on their own label; Hypnotize Minds, where they have kick started the careers for many Memphis rappers, such as; Frayser Boy, Gangsta Blac, Lil Wyte and Indo G. The group frequently collaborates with Project Pat (Juicy J's older brother). Their 2005 song "It's Hard out Here for a Pimp" won Best Original Song at the 78th Academy Awards.
The group released their debut underground album Mystic Stylez in 1995 through Prophet Entertainment, a record label they created but have since relinquished control. Their musical style—which initially featured dark, menacing beats with equally gritty lyrics—has since moved to a more mainstream sound. The group has also had numerous lineup changes, and now consists only of original members Juicy J and DJ Paul. Nonetheless, they have cultivated a sizable and diverse cult following that has only increased since their Oscar win. They have released two RIAA rated platinum albums; When the Smoke Clears: Sixty 6, Sixty 1 and Most Known Unknown, the latter featured their well known single Stay Fly, which is said to be the cause of their rise to fame and the mainstream. They have since gone on to collaborate with many well known singers and rappers such as Akon, Jim Jones, Tech N9ne, Paul Wall, Ludacris, Sean Kingston and Flo Rida. Their latest album entitled Laws of Power is set to be released on March 8, 2011.