The Edsels were an American doo-wop group active during the late 1950s and early 1960s. The name of the group was originally The Essos, after the oil company, but was changed to match the then-new Ford automobile, the Edsel. The Edsels recorded over 25 songs and had multiple performances on Dick Clark's American Bandstand . The Edsels were one of the few doo-wop groups to sign with a major record label, as most groups of that era found success with small independent labels. Before their national hit "Rama Lama Ding Dong," songs like "What Brought Us Together," "Bone Shaker Joe," and "Do You Love Me" helped the group land a major recording contract with Capitol Records in 1961.
Today, the group is known almost exclusively for their song, "Rama Lama Ding Dong." The song was recorded in 1957 and released, under the errant title "Lama Rama Ding Dong," in 1958. The song did not become popular until 1961, after a disc jockey in New York City began to play it as a segue from The Marcels doo-wop version of "Blue Moon." The song eventually became popular throughout the USA, peaking at number 21 on the Billboard Hot 100 chart.
The group continues to perform today. In addition, James Reynolds performs with his five sons Jeff, Baron, Patrick, Chris and Carlise (as The Reynolds Brothers). That group released an album, The Reynolds Brothers, featuring songs written by James and fellow Edsels member George Jones, Jr.