From: NC, United States
Reddy Roc, also known as Darron Lovick was born in New Bern North Carolina. Reddy Roc is a part of the new breed of hip hop artists. He is heavily influenced by Hip Hop culture and lyrics and he is able to create commerciably marketable material. Having begun rapping at an early age Reddy Roc developed the skill of engaging his audience and captivating his fans. His marketability and song writing skills have made him a stand out artist and performer in North Carolina. His talents have gotten him collaborations with many in Hip Hop including G-Unit's Mazaradi Foxx and Rapper, Actor Gravy, who wanted to sign Reddy Roc to his Monstars South Record Label. Reddy Roc has also collaborated with many of North Carolina's rising stars keeping his sound fresh and available to his fans. Taking notice of how the music industry is changing in the wake of social networking Reddy Roc has made his internet prescence greater launching his official website reddyrocnc.com. He allows his fans to download his music and videos free as well as contacting him directly. Reddy Roc feels that direct marketing to the fans is essential in an artists sucess. Reddy Roc also creates his material through his vast everyday experiences. After losing his sister a few years back he began to reflect on his life, family, and children and started creating music that reflected who he was. He released a song and video titled R.I.P. that gave condolences to everyone he and his neighborhood lost over the years. He then released a song titled Newbern that paid homage to his city. His neighborhood came out in droves to support their hometown hero. Now Reddy Roc is working with a fellow New Bern Resident who has also made a name for himself, super Producer Hollywood Hot Sauce. Sauce who is signed as a producer to polow Da Don has been putting his signature sound on tracks for artists such as 50 cent, Usher Ludacris, Gucci Mane, and Robin Thicke just to name a few. In 2011 Reddy Roc has seen himself grow as an Artist in 2012 the world will find out who Reddy Roc is.