Álvaro José Arroyo González (also known as "Joe Arroyo" or "El Joe"; born 1 November 1955) is a Colombian salsa and tropical music singer and songwriter. Joe Arroyo was born in Cartagena. At the age of ten, he was already singing in one of Cartagena's popular music halls. In 1971, Arroyo had his biggest opportunity of becoming a nationally known artist. He was discovered by Ernesto Estrada, the bass player and singer of the band Fruko y sus Tesos (Fruko and his buddies) and signed up with Colombian record label Discos Fuentes. With the band he performed for ten years until in 1981 when he began his solo career leading his band, named "La Verdad" (The truth).
Joe Arroyo became very successful by mixing salsa, merengue, soca, kompa, zouk and other music from the African Diaspora in a unique style that has earned him the prefix of Sonero de la Salsa by renown critics and fans. One of his most famous songs is "Rebelión (No Le Pegue A La Negra)". It is widely considered one of the greatest salsa songs of all time.