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Gerardo Mejía (born April 16, 1965), better known as simply Gerardo, is a Latin rapper and singer who later became a recording industry executive. Born in Guayaquil, Ecuador, he has based his career in Los Angeles, California since his family moved to Glendale, California, when he was 12 years old. He became known for his bandana, skintight jeans and shirtless torso. He sometimes refers to himself as the "Latin Elvis" or the "Latin Frank Sinatra".