From: NY, United States
Genre: Hip Hop/Rap, Reggae/Dance Hall, World/Pop
Singing with redeeming words of struggle and redemption is the unmistakable sound of DeScribe. The Brooklyn-based recording artist sings with the passion of a prophet mixing pop music and Caribbean influences with meaning, intertwining spirituality with the street. Captivating an international audience, Describe’s diverse musical influences include Cypress Hill, Drake, K’NAAN and Damian Marley. He has performed with Maxi Preist and Idan Raichel and recorded with Rohan Marley and Matisyahu. Having released 3 singles to critical acclaim, he is preparing his debut album, entitled, “In The Red”. Slated for release in the early 2012, DeScribe is set to reach the Billboard Top 100.
DeScribe (Shneur Hasofer) was born in Australia in 1982 into a musical hassidic family; his mother is an internationally renowned Singer/Songwriter. He was a drummer from birth, so his parents sent him to drum school at the young age of 5 years. By age 9, he had already made recordings in the studio for his mother’s albums, was performing at functions and parties, and was even flown to the Island of Tasmania to perform. By 12 years of age, he was a soloist singing duets with known Jewish superstars in front of thousands of people. After turning 14 years old, Hasofer left home to find his own identity, traveling to Israel on his own to find answers and start his journey.
Hasofer found it his mission to exploring vast facets of life from street life to luxury and the high life, and at just 17 years old in 2000 he joined the Israeli Defense Force (IDF) as a combat sharpshooter serving for 3 years at the height of the Entifada. While serving in the Israeli army, he experienced intense action sometimes on a daily basis. After being discharged, he started 2 companies in Israel. In the meantime, he also began working his way up into the party scene in Israel by organizing a concert tour of the well known Hip Hop stars of the Wu-Tang Clan (Remedy & Killah Priest). Through the experience of watching the recording sessions by day and the shows by night, he got an inside view of the Hip Hop scene.
Hard times struck and after falling into a deep pit, he called out to G-D as a last resort and had his prayers miraculously answered.
Now, Hasofer is an observant Chabad Hasidic Jew operating a studio in New York where he produces and records his own unique style of Hip Hop, “Music with a Message.” His personal experiences as well as Hasidic directives of the Lubavitcher Rebbe (Spiritual Leader) are transmitted in a language for all people of all races- Hip Hop.