Bradford James Cox (born May 15, 1982 in Athens, Georgia), is an American musician best known for his role as the lead singer and guitarist of Atlanta, Georgia-based psychedelic and ambient band Deerhunter. He also pursues a solo career under the moniker Atlas Sound. Cox formed Deerhunter with drummer Moses Archuleta in 2001. The band has released 5 LP's along with several singles and EP's. Atlas Sound is a name Cox has used since he was ten to refer to his own music, but his first full-length produced under the name was Let the Blind Lead Those Who Can See but Cannot Feel, released in 2008. Cox's method of creating music is stream-of-consciousness, and he does not write lyrics in advance.